IVIVO is a Video Converter and an easy way to transform your videos to play on today's new breed of portable entertainment devices. The ivivo Video Converter is a "transcoder", a tool that converts digital video from one file format to another, enabling the same video clip to play on industry standard home DVD/DivX�® players, PC's or portable media devices such as the Apple�® iPod�®, Sony�® portable gaming device, Creative�® ZenTM and many others.