Microsoft SQL Server StreamInsight is a platform for the continuous and incremental processing of unending sequences of events (event streams) from multiple sources with near-zero latency. These requirements, shared by vertical markets such as manufacturing, oil and gas, utilities, financial services, health care, web analytics, and IT and data center monitoring, make traditional store and query techniques impractical for timely and relevant processing of data. StreamInsight allows software developers to create innovative solutions in the domain of Complex Event Processing that satisfy these needs. It allows to monitor, mine, and develop insights from continuous unbounded data streams and correlate constantly changing events with rich payloads in near real time. Industry specific solution developers (ISVs) and developers of custom applications have the opportunity to innovate on and utilize proven, flexible, and familiar Microsoft technology and rely on existing development skills when using the StreamInsight platform.