Windows Embedded Standard 2011 delivers the power, familiarity and reliability of the Windows 7 operating system in a highly customizable and componentized form, enabling OEMs in industrial automation, entertainment, consumer electronics and other markets to focus on their core competencies and create product differentiation. Instead of investing in platform development, Windows Embedded Standard 2011 allows OEMs to choose only the components they need to tailor the platform to meet the unique requirements of their device. Familiar, easy-to-use development tools and embedded-enabling features help to further reduce development costs and increase speed to market for thin-client, point-of-service (POS), kiosk, medical, multifunction printers and other devices.