Partner Links is a tool for establishing partner networks between sites and improving link popularity. Building link popularity through link exchange means to find partner sites whose Web masters are willing to add a link pointing to your Web site, in exchange to a link pointing to their Web site from yours. Using the Find New Partners Wizard module you can find sites thematically close to yours, or sites, that link to your competitors and negotiate with them about link exchange. Message templates available in the program make link trade negotiation process easier, and the FTP module allows creating and modifying partner links code and uploading to your FTP-server.